Day 4 Video – Cool Tool vs Actual Customers

In this video Todd breaks down one of the traps for new start-ups: confusing building cool tools with actually building businesses.

This is a challenge for any of us that love our content (marketing, technology, public speaking, consulting) – we just want to do what we like to do, and don’t want to think about the messy part of getting customers, building a sustainable business, and growing.  Well – cool tools does NOT a business make – so we need to know the difference!

Take a look below and please leave a comment!