Case Study: Crain Communications

So much of what makes a great leadership development program requires a leader within an organization who has a vision, knows their strengths and knows when it’s time to re-energize, reconnect and reach out to invest in the expertise to get it right. Amy Shivvers, Crain’s Chicago Business’ Managing Director of Events and Executive Education had that vision in 2015.

For decades, Crain’s Chicago Business has been a leading business journal and go-to source for insider news for business executives.  Yet with industry pressure from other online news outlets, as well as competition in the business to business conference and meeting arena, Crain’s was exploring innovative ways to diversify their business and create additional lines of revenue while strengthening their brand value proposition and market position.  Executive education was an area that made sense for Crain’s, as a way to help professionals in business, government, civic and nonprofit sectors succeed together.

Amy described it this way, “When I first met Todd, we were looking for ways to expand but do so in a differentiated way, consistent with our brand. Our first conversation was expansive: talking about all of our assets and loyalty of our readers, not to mention our extensive network connections we have as the leading business journal in Chicago. Todd shared his vision of delivering a differentiated leadership development experience that could be uniquely ‘Crain’s’ . . .”

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